Product Packaging And Why It's Important
If you think about some of your favourite products then you're likely also able to easily recall their packaging. Major brands know that good packaging is vital for a number of reasons and will therefore put a lot of time and money into creating the right packaging for their products.
Below are some of the key reasons why product packaging is so important.
Brand perception
Research shows that customers give credibility to products and brands that make use of creative packaging. This makes product packaging a very powerful way to create a positive brand perception . In fact many major brands that are already well-established will still redesign their product packaging in order to improve their brand perception.
Increase sales
Arguably the most important thing that product packaging does from a business point of view is increasing sales. Many customers will make decisions on whether to buy a particular product once they're in-store. So as key as other forms of advertising are, if the product packaging is weak, it can seriously harm sales.
Push qualities of the product
Whatever type of product you have, there are likely certain qualities of the product that you want customers to associate with it, whether it's simplicity, sophistication, excitement etc. You can convey so much through the way a product is packaged so it's definitely not something that should be an afterthought.
Provides key information
Even if your product is relatively self-explanatory and basic, you'll still want to explain key features and any USPs on the packaging text. The text on the product label is extremely important since it will tell customers what they're getting, what the product does, and in the case of food/drink products; the key nutritional information. All these pieces of information help customers to make informed purchasing decisions.
The infographic below clearly shows why product packaging is so important as well as some tips on how to create great product packaging for your own products.
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